REPORT SNAPSHOT (Updated weekly)
It pays to know your customer base. The Stackpole Report on Banking can help you do just that. We’ve surveyed hundreds of bank customers in order to uncover the most effective marketing strategies. The results will surprise you.
Get the critical market research that will give you the competitive edge.
You’ll discover:
- How bank customers define “convenience”
- How the economy is affecting perceptions about small banks
- What the most memorable bank ads are, and why they are so effective
- Why most people switch banks, and how you can get on their short list
- The likelihood of incentives to drive new accounts
- Whether customers will switch banks if they can open an account online
- Advantages smaller banks have over their corporate counterparts